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microethology

Seth Giddings' research site

Category: design for postdigital play

image of the book cover

playthings and playtimes

Posted on October 29, 2025October 29, 2025 By sethgiddings

Out now! Playthings and Playtimes: play, affect and material culture in the ludic world (UCL Press 2025). In print and open access. Edited by…

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My book Toy Theory, held open at a page featuring an image of a Pop doll version of Buzz Lightyear as 'Mrs Nesbit' in Toy Story.

read me!

Posted on July 4, 2025July 4, 2025 By sethgiddings

Nearly all of my publications are freely available, either open access or in ‘author’s version’ format. Please see the Publications page. And do get…

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a composite image: on the left a detail of a postcard, circa 1905, of three young girls standing by a wooden framed swing in a park. On the right a dynamic shot of a young girl on Lightbug, an experimental interactive swing featuring LED lights

technology and play

Posted on April 8, 2024April 8, 2024 By sethgiddings

Hot off the press: Playground equipment: postdigital design and the mechanics of history, urban space, and play. Space and Culture 27(2). Open access: https://journals.sagepub.com/doi/10.1177/12063312231213261…

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a sequence of three images: on the left Calvin and Hobbes enjoying outdoor play, on the right a screenshot of the landscape in the game Legend of Zelda Ocarina of Time and in the middle a children's playground with climbing frames and other equipment.

postdigital playgrounds

Posted on June 27, 2023June 27, 2023 By sethgiddings

Text and images from my contribution to the A is for Age-Appropriate panel at CCA 2023, with Sara Grimes, Darshana Jayemanne, Bronwen Swerdfager, and…

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poster for conference. See the link in the main post text for all the details.

small thoughts on AI & smart design

Posted on April 20, 2022July 7, 2022 By sethgiddings

A 5 minute panel presentation for the WSA Smart Design for the Future conference, 20/4/22, organised by Dr Yuanyuan Yin. Full details on the…

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transmedia toyetics

Posted on February 25, 2022February 25, 2022 By sethgiddings

An MA Global Media Management workshop with Maggie Li and Megen de Bruin-Molé: incorporating toy mechanics and media into transmedia storyworlds. Here are monsters…

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industrial creativity

Posted on February 17, 2022February 17, 2022 By sethgiddings

Lovely responses from year 2 BA Graphic Arts students to my talks on the ideologies and practicalities of industrial creativity and play. I love…

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artificial animals games intelligence

Posted on February 17, 2022February 17, 2022 By sethgiddings

A lecture for year 1 BA Games Design & Art, Winchester School of Art, University of Southampton  

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Building a creative AI Lab

Posted on February 16, 2022February 25, 2022 By sethgiddings
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robot zoo

Posted on November 24, 2021November 24, 2021 By sethgiddings

Our Creative AI in the Robot Zoo room at the University of Southampton Hands-on Humanities Day, Saturday 20th November 2021. AI and robots are…

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Surviving the Singularity

Posted on October 25, 2021November 24, 2021 By sethgiddings

Please go here: http://www.microethology.net/robot-zoo/  

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chatbots in the gallery

Posted on October 11, 2021February 8, 2022 By sethgiddings

Earlier this year we ran a Web Science Institute-funded pilot project called ‘Chatbots in the Gallery.’ The project team, Dr Sarah Hayden, Samantha Schäfer,…

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what is microethology?

Theory and practice of playful media and technology, by Seth Giddings.

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