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microethology

Seth Giddings' research site

Tag: ludic economies

transmedia toyetics

Posted on February 25, 2022February 25, 2022 By sethgiddings

An MA Global Media Management workshop with Maggie Li and Megen de Bruin-Molé: incorporating toy mechanics and media into transmedia storyworlds. Here are monsters…

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close up of a discarded filthy toy, a purple and grey monkey

Toy Theory

Posted on March 3, 2021March 16, 2021 By sethgiddings

My book, Toy Theory, will be published by MIT Press in 2023. Here’s a section of the proposal: Headline Rethinking culture, media, technology and the…

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Nintendo rabbit explaining pay to play

the game economy

Posted on November 19, 2020November 20, 2020 By sethgiddings

Video of my keynote talk ‘The game economy: designing for, and playing with, the digital era’, for ICOFEP 4: Economics, Finance and Management in…

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economic imaginary

Posted on November 15, 2020November 20, 2020 By sethgiddings

Economic imaginaries are no mere abstractions or illusions, they shape the design and reception of games as technologies and as commodities, facilitating and scaffolding…

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screenshot of Casino Night Zone in Sonic the Hedgehog

moments of voluptuous release

Posted on May 10, 2018May 10, 2018 By sethgiddings

[In early critical texts (mid to late 1980s) on the cultural economy of computer games] Fiske & Watts and Bernstein make reference to Roland…

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accursed play

Posted on February 26, 2018 By sethgiddings

A new article in Games and Culture: Accursed play: the economic imaginary of early game studies. It’s part of the Ludic Economies special issue…

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why so Serious(tm)? playing with LEGO Serious Play

Posted on February 10, 2018February 10, 2018 By sethgiddings

edited excerpt from Ashton and Giddings 2018, At work in the toy box: bedrooms, playgrounds and theories of play in creative cultural work International Journal of…

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the semio-economics of Hyrule

Posted on December 12, 2017July 2, 2020 By sethgiddings

The expansive world of The Legend of Zelda: the breath of the wild features a diegetic economic system. From time to time Link meets…

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Ludic Economies I

Posted on December 5, 2017July 2, 2020 By sethgiddings

With the special issue nearing publication, here’s a reminder of the original Ludic Economies: value & exchange in contemporary game cultures event. The site…

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ludic economies

Posted on December 5, 2017December 5, 2017 By sethgiddings

  Watch this space for details of an upcoming special issue of Games and Culture edited by myself and Alison Harvey. Play and games…

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transforming creativity

Posted on November 20, 2017November 20, 2017 By sethgiddings

With Dan Ashton I have recently set up the Transforming Creativity Research Group at WSA. We are waiting for the official website to be…

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game tokens

Posted on November 16, 2016January 11, 2018 By sethgiddings

  Drawing after a photograph in a New Scientist article about the archaeological discovery in Turkey of game tokens from the early Bronze Age,…

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what is microethology?

Theory and practice of playful media and technology, by Seth Giddings.

recent posts

  • robot ludologists
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  • AI has always been a toy
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