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microethology

Seth Giddings' research site

Category: ludic economies

transmedia toyetics

Posted on February 25, 2022February 25, 2022 By sethgiddings

An MA Global Media Management workshop with Maggie Li and Megen de Bruin-Molé: incorporating toy mechanics and media into transmedia storyworlds. Here are monsters…

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industrial creativity

Posted on February 17, 2022February 17, 2022 By sethgiddings

Lovely responses from year 2 BA Graphic Arts students to my talks on the ideologies and practicalities of industrial creativity and play. I love…

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Nintendo rabbit explaining pay to play

the game economy

Posted on November 19, 2020November 20, 2020 By sethgiddings

Video of my keynote talk ‘The game economy: designing for, and playing with, the digital era’, for ICOFEP 4: Economics, Finance and Management in…

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economic imaginary

Posted on November 15, 2020November 20, 2020 By sethgiddings

Economic imaginaries are no mere abstractions or illusions, they shape the design and reception of games as technologies and as commodities, facilitating and scaffolding…

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Unbox: The speed and slowness of Lucy, Batman, Batman, Gandalf, and Dumbledore

Posted on July 2, 2020July 2, 2020 By sethgiddings

Microethology of toys-to-life (from proposal for Toy Theory book)   – I’m going to build Dumbledore [sings:] Dumbledore, Dumbledore… – Technically, you’re building Gandalf…

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Animal Crossing and utopia in a time of crisis

Posted on April 2, 2020July 2, 2020 By sethgiddings

Note: the conversation that triggered this short piece has contributed to an article by Samuel Horti in the New Statesman.   The release of…

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screenshot of Casino Night Zone in Sonic the Hedgehog

moments of voluptuous release

Posted on May 10, 2018May 10, 2018 By sethgiddings

[In early critical texts (mid to late 1980s) on the cultural economy of computer games] Fiske & Watts and Bernstein make reference to Roland…

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we both know your yearnings

Posted on April 30, 2018July 2, 2020 By sethgiddings

I know who I am, but who are we? Distributed subjectivity in the postindustrial machinic phylum. The card is delivered to me from a…

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accursed play

Posted on February 26, 2018 By sethgiddings

A new article in Games and Culture: Accursed play: the economic imaginary of early game studies. It’s part of the Ludic Economies special issue…

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why so Serious(tm)? playing with LEGO Serious Play

Posted on February 10, 2018February 10, 2018 By sethgiddings

edited excerpt from Ashton and Giddings 2018, At work in the toy box: bedrooms, playgrounds and theories of play in creative cultural work International Journal of…

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the semio-economics of Hyrule

Posted on December 12, 2017July 2, 2020 By sethgiddings

The expansive world of The Legend of Zelda: the breath of the wild features a diegetic economic system. From time to time Link meets…

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Ludic Economies I

Posted on December 5, 2017July 2, 2020 By sethgiddings

With the special issue nearing publication, here’s a reminder of the original Ludic Economies: value & exchange in contemporary game cultures event. The site…

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what is microethology?

Theory and practice of playful media and technology, by Seth Giddings.

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