McLuhan, media, massage

Contributed to a day of screenings and seminars recently at the Watershed celebrating Marshall McLuhan’s centenary. Here’s the blurb for the panel I was on (‘Extension’):

Technology, McLuhan argued, is an extension of natural human ability – allowing us to think, feel, and act in ways that were not previously possible. This is possibly most apparent in the immersive digital environments of video games, which enable humans to behave in superhuman ways, immersing them in worlds beyond physical possibility. In this talk, the panel discuss the effects of media extension with emphasis on gaming, and the behavioural changes that it has created.

And here’s the video.

The panel was chaired by Simon Poulter, who also initiated the whole event, and my co-presenter was the digital strategist and producer Rachel Coldicutt.