media ethology | microethology

the semio-economics of Hyrule

Posted on December 12, 2017July 2, 2020 By sethgiddings

The expansive world of The Legend of Zelda: the breath of the wild features a diegetic economic system. From time to time Link meets…

talking about the playful future

Posted on November 20, 2017November 20, 2017 By sethgiddings

A talk at the University of York’s Theatre, Film & TV Department‘s research seminar series on October 11th. Taking the Lightbug project to design interactive playground equipment…

After VR… introductory thoughts

Posted on November 20, 2017November 20, 2017 By sethgiddings

part one: edit from the second edition of Lister, Dovey, Giddings, Grant & Kelly New Media: a critical introduction London: Routledge 2003, p.106+ 2.1 Whatever happened…

transforming creativity

Posted on November 20, 2017November 20, 2017 By sethgiddings

With Dan Ashton I have recently set up the Transforming Creativity Research Group at WSA. We are waiting for the official website to be…

After VR: the archaeology and potential of immersive media

Posted on November 20, 2017November 20, 2017 By sethgiddings

A symposium I convened under the auspices of the newly minted Transforming Creativity Research Group and AMT at Winchester School of Art. My introductory…

another fine mess

Posted on March 30, 2017March 30, 2017 By sethgiddings

We’ve treated ourselves to a huge box set of Laurel and Hardy DVDs. One of our favourites is Me and My Pal (1933), which…

game tokens

Posted on November 16, 2016January 11, 2018 By sethgiddings

Drawing after a photograph in a New Scientist article about the archaeological discovery in Turkey of game tokens from the early Bronze Age,…

the pervasive medium is the pervasive message

Posted on May 10, 2016October 26, 2016 By sethgiddings

Some notes on ‘content’ after some years hanging out at the Pervasive Media Studio, and re-visiting research by Jon Dovey and Constance Fleuriot on their…